His businesses & merchandise

Watches, books, Bibles, sneakers, guitars, and digital trading cards

~$8.5M in royalties, plus $8.4M in Trump Store sales (2025)

His disclosure for 2025 lists royalties from products sold under his name while he is president: Trump watches $4.7M, the book “Save America” $1.9M, two other books $1.1M, digital trading cards $494,000, the Trump-endorsed Bible $208,000, sneakers and fragrances $68,000, and a signature guitar $36,000. His online store took in another $8.4M.

Their response: White House: neither Trump nor his family “has ever engaged, or will ever engage, in conflicts of interest.”

Sources: Trump's 2026 financial disclosure (OGE Form 278e) · NBC News

The year before: $600 million in income, and royalties on everything

$600M+ total income reported for 2024

His first disclosure of the second term (covering 2024) showed more than $600M in income, including Trump watches $2.8M, “Save America” $3M, sneakers and fragrances $2.5M, the Bible $1.3M, guitars $1.1M, and digital trading cards $1.2M.

Sources: NBC News · Washington Post

Amazon's $40 million Melania documentary

$40M license fee (reported)

Amazon paid a reported $40M to license a documentary about the first lady and spent a reported $35M more marketing it; it grossed $16.7M in theaters. The Wall Street Journal reported her share at more than $28M; the president's disclosure lists $10.7M paid to her company in 2025. Amazon also gave $1M to the inauguration and is a ballroom donor.

Their response: No White House response was found.

Sources: Yahoo Entertainment · Forbes · Trump's 2026 financial disclosure (OGE Form 278e)

Mar-a-Lago revenue up more than 50%

$77.5M Mar-a-Lago revenue, 2025

The president's Palm Beach club, where the initiation fee rose to $1M weeks before the election, reported $77.5M in revenue for 2025; his Doral resort reported $121.9M. He made more than two dozen presidential visits to the two properties. (These are revenues, not profits.)

Their response: The Trump Organization says it operates with “transparency unmatched.”

Sources: Trump's 2026 financial disclosure (OGE Form 278e) · CNN

Trump Mobile and the gold T1 phone

No income reported yet

His sons announced a Trump-branded cellphone service and a $499 phone, sold while the president's appointees regulate the wireless industry. The phone shipped in May 2026 after its “Made in the USA” claim was dropped. His disclosure reports no income from it yet.

Their response: Eleven Democratic lawmakers asked the FTC to investigate; no investigation has been confirmed.

Sources: CBS News · NBC News

Trump Media has lost over $1.1 billion since going public; its chief was replaced after a 67% share slide

$1.1B+ in losses since listing (AP)

Trump Media & Technology Group, whose largest shareholder is the president through a trust run by Donald Trump Jr. (114.75 million shares, per his filing), replaced chief executive Devin Nunes in April 2026. The AP reported the stock had fallen 67% from its pre-election surge, erasing more than $6 billion, and that the company had lost more than $1.1 billion since listing in 2024. It then reported a $406 million loss for the first quarter of 2026 on about $870,000 of revenue and a $238 million loss for the second quarter on $1.7 million, mostly write-downs on bitcoin it bought in 2025. In August it said it was pulling back from two agreements with Crypto.com.

Their response: Interim chief executive Kevin McGurn said the company was “poised to take off” and “is using its strong balance sheet and positive operating cashflow to continue growing all our businesses”.

Sources: Associated Press (April 22, 2026) · The Guardian (May 9, 2026) · CNBC (Aug. 10, 2026) · OGE Form 278e, Donald J. Trump, annual report for 2025 (received June 29, 2026)

Trump Media agreed to merge with a fusion-power firm, making the president its largest shareholder

$6B all-stock merger (the companies’ valuation)

On Dec. 18, 2025 Trump Media announced an all-stock merger with TAE Technologies, a private fusion company, valued by the companies at more than $6 billion, with Trump Media to give TAE up to $200 million in cash at signing and $100 million more later. Shareholders of each side would own about half; the New Yorker calculated the president would be the largest holder, with more than 20%. The combined company plans a utility-scale fusion plant “subject to required approvals”, in a field that depends on federal permits and funding. The deal was due to close in mid-2026 and was still described as pending on Aug. 10, 2026.

Their response: Devin Nunes, then Trump Media’s chief executive, said fusion “will cement America’s global energy dominance for generations”. The New Yorker called the conflict “glaring”: the president would be invested in a company “competing for federal-government permits and funding”.

Sources: CNBC (Dec. 18, 2025) · The Guardian (Dec. 18, 2025) · The New Yorker (Jan. 31, 2026) · CNBC (Aug. 10, 2026)

More than 50 interest groups paid for events at his properties; political committees spent $1.3 million

$1.3M spent by political committees at his properties (Guardian)

A Guardian report of Feb. 24, 2026, drawing on tracking by the watchdog CREW, found elected officials had visited Trump properties 145 times since the inauguration and more than 50 special-interest groups had paid to rent or cater events there. The Guardian’s own review of campaign filings found political committees spent at least $1.3 million at his properties since January 2025, including $985,449 from the Republican National Committee and MAGA Inc. Mar-a-Lago’s membership fee rose from $100,000 in 2016 to $1 million in 2024. One seasonal-visa lobby advertised its Mar-a-Lago fundraiser by noting the president “frequently interacts with guests”; two weeks later the administration released more of the visas it wanted, a sequence that does not prove a link.

Their response: A White House spokesperson told the Guardian there were no conflicts of interest because the assets are in a trust managed by his children: “President Trump only acts in the best interests of the American public - which is why they overwhelmingly re-elected him to this office.”

Sources: The Guardian (Feb. 24, 2026) · CREW (June 16, 2026)

Trump and his firm are suing two banks his government regulates; one cites a money-laundering review

$5B sought from JPMorgan; nothing awarded

The Trump Organization and Eric Trump sued Capital One in Florida federal court in March 2025, and Trump sued JPMorgan Chase in January 2026 seeking $5 billion, both claiming the banks dropped them for political reasons after Jan. 6, 2021. In August 2025 Trump signed an executive order against “debanking”. On July 31, 2026 Capital One asked the court to dismiss, saying it closed more than 300 Trump-affiliated accounts in 2021 for anti-money-laundering reasons after “months of analysis” by its compliance team. The bank has not accused the company of money laundering. Both banks call the claims meritless; nothing has been awarded.

Their response: The Trump Organization’s suit says the accounts were closed because of the bank’s “woke” beliefs. Capital One’s filing calls that “misguided” and “based on cherry-picked quotations unsupported by the full context”. The Trump Organization did not respond to the report’s request for comment.

Sources: The Guardian, Reuters report (Aug. 1, 2026) · The New Yorker (Jan. 31, 2026)

Trump Store launched at least 622 new products in the first 14 months of his second term, a watchdog counted

$8.4M in Trump Store sales, 2025 (his filing)

CREW, an ethics watchdog, counted at least 622 products launched by the Trump Organization’s online store in the first fourteen months of the second term. Of items in stock in April 2026, at least 99 referred to the presidency, alongside goods marking official acts such as a “Gulf of America” cap and “Trump 2028” merchandise. During his first term, hats referring to the presidency were sold only through the campaign store, CREW said. His filing puts the store’s 2025 sales at about $8.4 million, close to the roughly $8.8 million of 2024. The buyers are private customers; no public money is involved.

Sources: CREW (April 14, 2026) · OGE Form 278e, Donald J. Trump, annual report for 2025 (received June 29, 2026)